. How to use Hashtags on Instagram 2023 – The right way .
Do hashtags really work on Instagram 2023? Yes they do! Hashtags makes your content more discoverable if you know how to use them the right way. I will share the best ways to use hashtags 2023 – to gain more engagement and followers!
1. Don’t use too popular hashtags
You should not use hashtags that has too many posts already. The chance of getting attention are very small if the hashtag has 100 million other posts. Instead, use hashtags that are not super popular, like hashtags with 10K – 100K posts. Hashtags that are used less frequently are less competitive, therefore, less popular hashtags will give you more discoverability and engagement.
For example: #Travel #Beauty #Fashion and #Photography are hashtags with over 100 million posts. These are not the ultimate hashtags if you want to attract more engagement and followers.
2. It’s about quality not quantity
Using hashtags makes your content easier to find. However, you don’t need to use 30 hashtags in every post. It’s more about quality than quantity. So make sure to only use hashtags that are relevant to your picture, that match your brand or product. Approximately 10 tags are considered optimal for Instagram engagement.
3. Study your competitors
Check out top influencers and your competitors to find the hashtags they are using, and give them a try! Check your post insights (you need to have a business Instagram account) and keep an eye on the impressions from the hashtags.
4. Vary your hashtags
It’s important to switch up your Instagram hashtags in every post. Therefore, use different hashtags to avoid being spammy. Find out which hashtags that work best for you. Make a list of 50 hashtags, save them in your notes and choose the ones that match your current picture. That way you use the same 50 hashtags, but not the 10 same hashtags on all your pictures. In other words: vary your hashtags across your content.
5. Avoid banned hashtags
Be aware of banned hashtags. If you use banned hashtags, your post won’t be shown to your audience, not even on the Instagram news feed, and that will only hurt your organic reach. The only way people will be able to see your post is by visiting your profile.
What is banned hashtags? Banned hashtags are hashtags that Instagram users have reported because they go against Instagram guidelines. So make sure you don’t use any banned hashtags at all, otherwise you’re going to be “invisible”.
How to know if the hashtag is banned – Read the blogpost: Banned Hashtags
If you have noticed a dip in the engagement on your posts lately, then you should check your hashtags! If you have been using any banned hashtags – delete it och replace it with something else.
Here is a list of updated banned hashtags 2021. Make sure you never use these hashtags, ever.
Related blogposts:
- “How to Beat the 2023 Instagram Algorithm and Gain Success”
- “Iphone Camera Hacks 2023 you wish you knew before”
– How to use Hashtags on Instagram 2023 – The right way –
XOXO
/@TRISIAA